Privacy Policy

This privacy policy (this “Policy”) describes the practices Cruising Match, respect to our collection, use, storage and disclosure of personal information provided to us from users of our Website. This Policy forms an integral part of Terms of Use Agreement, which is incorporated by reference.

All references to “Website” in this Policy refer to our websites located at .


We respect and uphold individual rights to privacy and the protection of personal information. We know how important it is to protect Your personal information and want to make every customer experience safe and secure. In keeping with that goal, we use SSL encryption on our whole site and ensure our employees are trained on the importance of maintaining the security and confidentiality of personal information. However, no system can be completely secure. While Cruising Match takes steps to secure Your information, we do not promise, and You should not expect, that Your personal information will always remain secure.


For the purposes of this Policy, “personal information” means information about an identifiable individual, including, for example, an individual’s height, birth date, name, home address, telephone number, social insurance number, sex, income and marital status. We will only collect, use or disclose personal information in accordance with this Policy, or in accordance with laws applicable to the collection, use and disclosure of Your personal information by us


When You choose to provide us with Your personal information You consent to the use of Your personal information as identified in this Policy and as may be further identified at the time of collection.

We collect two types of information through our Website: personal information and non-personal information. The types of information we collect depends on the nature of your interaction with us.

Personal information

We may collect personal information such as:

  1. Your contact information – for example, Your name and email address;
  2. Your personal preferences – for example, language preferences, and marketing consent; and
  3. Your profile information – for example, photographs You upload, and other information You provide in Your personal profile, such as Your interests, marital status, Your height, weight and occupation.

Non-personal information

Non-personal information does not identify You as an individual. For example:

  • we may collect certain non-personal data when You visit our Website, such as the type of browser You are using or the referring URL; or

2     we may collect and summarize customer information in a non-personal, aggregate format for       statistical and research purposes. We may, for example, summarize our data to determine that a  certain percentage of users are male, aged 18 to 25.

You may choose not to provide us with Your personal information. However, if You make this choice we may not be able to provide You with the service, or information that You requested. For example, we require Your email address in order to verify Your account, which is necessary so that notifications may be sent to You electronically. Should You no longer wish to receive notifications from Cruising Match when You receive a message from another Cruising Match user or when another user adds You as a favourite, You may turn these notifications off through Mail Settings (Cruising Match will not send You notifications after Your account is deleted.)


We may use Your personal information for a number of different business purposes, for example to:

  1. create and display Your online dating profile to other users of the Website;
  2. show other users when You have viewed their profiles;
  3. compare Your profile and preferences with that of other users to provide both You and other users with potential matches;
  4. provide customer support to assist You with Your questions or complaints;
  5. advise You of changes to our services, or new services that we may implement from time to time;
  6. measure and improve the effectiveness of our Website or our marketing endeavours;
  7. detect and protect against fraud and error;
  8. track and analyze Your preferences to better understand Your service needs and eligibility; and
  9. for other purposes as described in this Policy.

We limit the personal information we collect and use to that which is necessary to fulfill our business purposes. We will not collect, sell, distribute or use personal information for any other purposes without Your further consent, except to the extent as required by law or as authorized by Applicable Privacy Laws.


Express Consent

Sometimes You will be asked to give Your express consent to our collection, use or disclosure of personal information – for example, by being asked to check a box to indicate Your consent to receive marketing communications.

Implied Consent

Other times, You may provide Your implied consent to our collection, use or disclosure of personal information when we can reasonably conclude that You have given consent by some action You have taken or an action You have decided not to take. Generally, this occurs where the purpose for the use of Your personal information would be reasonably apparent to You – for example, when You provide us with personal information through forms to populate Your online dating profile, You provide us with implied consent to publish that information for other users of the Website to view.

Withdrawing Your Consent

You may notify us at any time that You wish to withdraw or change Your consent to our use and disclosure of Your information. We will accommodate Your request subject to legal and contractual restrictions.


Listed here are some further examples of the ways that we collect personal information directly from You and how we use it.

Follow-Up and Website News and Specials

From time to time, we may send You a follow-up letter to thank You for Your use of the Website, or we may contact You to ensure that You are completely satisfied. You have the choice of subscribing to our periodical newsletter which will inform you of special events, special discounts and general information. You do not need to be a member to subscribe to the newsletter. You can unsubscribe to the newsletter at any time.

Our Website

Our Website can be browsed anonymously. However, to engage in certain special features or functions of our Website, You may be asked to provide certain personal information, such as Your email address or demographic information. We use this information to create Your account, contact and correspond with You about Your account, respond to Your inquiries, and monitor functions of our Website that You choose to use.


From time to time we will use some elements of Your personal information (such as Your personal preferences or Your profile information) to generate and send You a list of possible matches from among our other users.

Web Site Tracking Information

We utilize Google Analytics and its User ID function in the collection, tracking  compilation and analysis of  information, which allows us to track your use of our Website across multiple devices. This tracking information is used to create reports regarding our  website user demographics, website traffic patterns, and website purchases.  None of the tracking information in these reports can be connected to the identities or other personal information of individual users. For our own research purposes we may link tracking information with personal information voluntarily provided by Website users. Once such a link is made, all of the linked information is treated as personal information and will be used and disclosed only in accordance with this Policy. More information on Google Analytics may be found at, as amended by Google from time to time.

Links to Other websites

Our Website may contain links to other websites or Internet resources which are provided solely for Your convenience and information. When You click on one of those links You are contacting another website or Internet resource. We have no responsibility or liability for, or control over, those other websites or Internet resources or their collection, use and disclosure of Your personal information. We encourage You to read the privacy policies of those other websites to learn how they collect and use Your personal information.


From time to time we may supplement information You give us with information from other sources, such as information validating Your address or other available information You have provided us. This is to help us maintain the accuracy of the information we collect and to help us provide better service such as shipping addresses.


We do not sell or license Your personal information to any other party.

We may use third party service providers (for example, web hosting providers, data management providers and/or payment processers (Pay Pal)  to manage one of more aspects of our business operations, including the processing or handing of personal information. When we do use an outside company, we use contractual or other appropriate means to ensure that Your personal information is used in a manner that is consistent with this Policy

We may disclose Your information as permitted or required by law. For example, we may be compelled to release information by a court of law or other person or entity with jurisdiction to compel production of such information. If we have reasonable grounds to believe information could be useful in the investigation of improper or unlawful activity, we may disclose information to law enforcement agencies or other appropriate investigative bodies.


The security of Your personal information is a high priority for us. We maintain appropriate safeguards and current security standards to protect Your personal information, whether recorded on paper or captured electronically, against unauthorized access, disclosure, or misuse.  For example we use SSL encryption on our whole site and ensure our employees are trained on the importance of maintaining the security and confidentiality of personal information. However, no system can be completely secure. While Cruising Match takes steps to secure Your information, we do not promise, and You should not expect, that Your personal information will always remain secure.


Applicable Privacy Laws allows any individual the right to access and/or request the correction of errors or omissions in his or her personal information that is in our custody or under our control. For security purposes, not all personal information is accessible and amendable. If access or corrections cannot be provided, we will notify the individual making the request within 30 days, in writing, of the reasons for the refusal.

Digital Millennium Copyright Act Notice

If You believe that Your copyrighted work has been copied in a way that constitutes copyright infringement and is accessible on this Site, please notify Cruising Match’s copyright agent, as set forth in the Digital Millennium Copyright Act of 1998 (DMCA). For Your complaint to be valid under the DMCA, You must provide the following information in writing:

  1. An electronic or physical signature of a person authorized to act on behalf of the copyright owner;
  2. Identification of the copyrighted work that You claim is being infringed;
  3. Identification of the material that is claimed to be infringing and where it is located on the Site;
  4. Information reasonably sufficient to permit Cruising Match to contact You, such as Your address, telephone number, and e-mail address;
  5. A statement that You have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or law; and
  6. A statement, made under penalty of perjury, that the above information is accurate, and that you are the copyright owner or are authorized to act on behalf of the owner.



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